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As advertisers increasingly shift their budgets toward digital advertising, accurately forecasting advertising costs becomes essential for optimizing marketing campaign returns. This paper presents a comprehensive study that employs various time-seri
Externí odkaz:
http://arxiv.org/abs/2302.05762
Autor:
Oldenburg, Fynn1 (AUTHOR), Hoberg, Kai1 (AUTHOR) kai.hoberg@klu.org, Leopold, Henrik1 (AUTHOR)
Publikováno v:
International Journal of Production Research. Oct2024, p1-16. 16p. 3 Illustrations.
