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pro vyhledávání: '"Olayinka, Akinrinlola Morohunmubo"'
Autor:
Olajide, Oladele Patrick, Folake, Ogundipe Christe, Oladele, Taiwo Olabode, Olayinka, Akinrinlola Morohunmubo
Publikováno v:
Gender and Behaviour; Vol 16, No 3 (2018); 11984-11993
This study investigated the effect of social influence on consumer preference for fashion clothing among female university students in Nigeria. A simple random sampling technique was used to select 1175 female students among selected universities in