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pro vyhledávání: '"Olaya Moldes"'
Autor:
Andrés, Olaya Moldes1 moldesO@cardiff.ac.uk
Publikováno v:
AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p312-314. 3p.
Autor:
Olaya Moldes
Publikováno v:
British Journal of Social Psychology. 62:883-897
Consumption is thought to be a goal-directed behaviour often marketed as a source of happiness. However, it has yet to be tested whether we associate greater happiness with purchases that help us move towards our goals-goal satisfaction mechanism-or
open access article The mass media portrayal of a muscular body type ideal has been increasingly tied to men's body image dissatisfaction. We examined the role of self-determination theory's intrinsic life goals within this body image ideal and its p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b3fdb1e8e33e572d56545d18df82bf1d
https://doi.org/10.1111/sjop.12818
https://doi.org/10.1111/sjop.12818
Publikováno v:
Psychologymarketing. 39(5)
The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link. The COVID‐19 pandemic has led to an increase in the factors that typically facilitate the endorsemen
The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link. Recent research determined that buying experiences, rather than material items, leads to higher levels
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4a8de676e95e170a9d3f44f79d91a09c