Zobrazeno 1 - 10
of 28
pro vyhledávání: '"Olan Scott"'
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 23:612-627
Purpose This research explores ambush marketing on social media during the 2018 Commonwealth Games held in Australia. Two social media platforms – Twitter and Instagram – served as the dataset to uncover how official sponsors of the Canadian and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2b772351f5efeaa941aa9cb18d306a37
https://doi.org/10.1108/ijsms-04-2021-0086
https://doi.org/10.1108/ijsms-04-2021-0086
Publikováno v:
Managing Sport and Leisure. :1-17
This study examines social media sponsorship activation during the 2018 PyeongChang Games period, seeking to investigate how sponsors of the Olympic and Paralympic Games activated their partnership...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b1c690147f1cc92ec260993a6b7be275
https://doi.org/10.1080/23750472.2021.1990789
https://doi.org/10.1080/23750472.2021.1990789
Publikováno v:
Sport Marketing Quarterly. 31
Media coverage of the Winter Olympic Games provides an invaluable opportunity for athletes to promote themselves to a global audience that otherwise would not be reached through regular calendar events. An important element of athlete promotion occur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::52d9fa270a216205ec684e083e2bd8cd
https://doi.org/10.32731/smq.313.0922.05
https://doi.org/10.32731/smq.313.0922.05
Publikováno v:
Journal of Interactive Advertising. 21:108-120
There are many social media uses for professional athletes. From sharing their personal lives, professional highlights, and opinions to product placements and endorsements, athletes are closer to f...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b4c19347612bc604b62485bbffe328c
https://doi.org/10.1080/15252019.2020.1837038
https://doi.org/10.1080/15252019.2020.1837038
Publikováno v:
Routledge Handbook of Sport and COVID-19 ISBN: 9781003176329
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::441a5cdbe8df2d0987132498f9ed16ae
https://doi.org/10.4324/9781003176329-17
https://doi.org/10.4324/9781003176329-17
Publikováno v:
Communication & Sport. 10:52-73
Broadcast commentary of sport programs often is seen as biased for the “home team.” This study sought to determine differences between how the media framed narratives of Australian and non-Australian Olympians by analyzing prime-time coverage of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bfb458f1cfcf847d8b1d64b645ac0ac0
https://doi.org/10.1177/2167479520934720
https://doi.org/10.1177/2167479520934720
Publikováno v:
Communication & Sport. :216747952311533
This study examined differences in the Seven Network’s primetime coverage of male and female athletes who participated at the 2018 Commonwealth Games that were held in Australia. Over 31 hours of total coverage was analyzed for clock-time, name men
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::828527baa38b763b061131ad796e1afd
https://doi.org/10.1177/21674795231153343
https://doi.org/10.1177/21674795231153343
Publikováno v:
International Journal of Sport Communication. 12:531-551
Media coverage in China and Australia examined a conflict between 2 Olympic swimmers, Chinese Sun Yang and Australian Mack Horton, during the 2016 Rio Olympic Games. While both swimmers performed well, there were several conflicts between the 2 leadi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::428732b6ec9b205f4083b206801a628c
https://doi.org/10.1123/ijsc.2019-0061
https://doi.org/10.1123/ijsc.2019-0061
Autor:
Bo Li, Olan Scott
Publikováno v:
International Journal of Sport Communication
This commentary analyzes how misinformation related to a coronavirus case of a star soccer player (i.e., Wu Lei) was spread widely on Chinese digital media and accepted by sports fans as the truth. The paper first examines the mechanisms by exploring
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::af38dde16ffe43cd3d8a766cb14a3893
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 19:370-383
Purpose The purpose of this paper is to examine how Olympic audiences utilized Twitter to follow American National Governing Bodies (NGBs) during the 2016 Rio Olympic Games. Design/methodology/approach Guided by economic demand theory, the researcher
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::72036f112a6fefc887847489fad6f09c
https://doi.org/10.1108/ijsms-04-2017-0030
https://doi.org/10.1108/ijsms-04-2017-0030