Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Oksana Basmanova"'
Publikováno v:
Journal of East European Management Studies. 25:360-383
This study explores the ethical ideology of students in order to find if ethical ideology is influenced by their academic studies. We use an ethical ideology concept that distinguishes between idealism and relativism, and we surveyed 228 Ukrainian st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::774cd5a0d2f00141e8fe677512e736e2
https://doi.org/10.5771/0949-6181-2020-2-360
https://doi.org/10.5771/0949-6181-2020-2-360
Publikováno v:
Journal of Marketing Communications. 22:36-55
Given the explosive popularity and growth of microblogging worldwide and its potential use in the areas of public policy, civic activism, as well as marketing and advertising, the questions of why and how individuals use these services warrant a comp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cbbc78888aaaacdccc1ee936b9eaa962
https://doi.org/10.1080/13527266.2013.841273
https://doi.org/10.1080/13527266.2013.841273
Publikováno v:
Computers in Human Behavior. 29:1546-1555
This study extends brand relationship theory to the context of the microblogging platform Twitter. The authors investigate the impact of Twitter trust on users' intentions to continue using the platform and to ''follow'' brands that are hosted on Twi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::342adef3819de713cdf4584def787b40
https://doi.org/10.1016/j.chb.2013.01.045
https://doi.org/10.1016/j.chb.2013.01.045
Publikováno v:
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
According to recent industry reports, 90 % of global consumers read and rely on online product reviews for their decision-making, and 45 % of smartphone owners read reviews using mobile interfaces (Mintel 2015). The impact of electronic word of mouth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1acab817508bcc86f4ee130abf8b5f2
https://doi.org/10.1007/978-3-319-47331-4_181
https://doi.org/10.1007/978-3-319-47331-4_181
Publikováno v:
International Journal of Internet Marketing and Advertising. 11:1
This study examines the impacts of message valence (positive/negative/sided) and perceived source similarity on user attitudes towards mobile restaurant reviews and review persuasiveness in low- and high-context cultures. Two experiments were conduct
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::df8599ea66095ebdf07136ce4fca2fae
https://doi.org/10.1504/ijima.2017.082988
https://doi.org/10.1504/ijima.2017.082988