Marketing researches of price risks of industrial enterprise Маркетинговые исследования ценовых рисков промышленного предприятия

Autor: Oklander Tatyana O.

Publikováno v: Problemi Ekonomiki, Iss 3, Pp 141-146 (2012)

The methods of authentication of marketing price risks that are based on determination of price elasticity of demand and price sensitiveness of consumers are considered in the article. It is offered to for an estimation price elasticity of demand to

Externí odkaz: https://doaj.org/article/1b2f049628104f288f2df1b24cc6114e

Аналіз технологічних інновацій цифрового маркетингу

Autor: Oklander, Mykhailo, Oklander, Tatyana, Yashkina, Oksana, Pedko, Irina, Chaikovska, Maryna

Publikováno v: Eastern-European Journal of Enterprise Technologies; Том 5, № 3 (95) (2018): Control processes; 80-91
Восточно-Европейский журнал передовых технологий; Том 5, № 3 (95) (2018): Процессы управления; 80-91
Східно-Європейський журнал передових технологій; Том 5, № 3 (95) (2018): Процеси управління; 80-91

The main technological innovations in digital marketing as a specific form of marketing under conditions of the informatization of society have been examined. It has been substantiated that the principal direction of digital marketing is the personal

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=scientific_p::86fd91b580812de55bf2105634b2c3af
http://journals.uran.ua/eejet/article/view/143956