Digital Marketing in the Survival and Growth Strategies of Small and Medium-Sized Businesses During the War in Ukraine.

Autor: Oklander, Mykhailo¹, Yashkina, Oksana¹ yashkina@op.edu.ua, Zlatova, Iryna¹, Cicekli, Ilke², Letunovska, Nataliia³

Publikováno v: Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2024, Vol. 15 Issue 1, p15-28. 14p.

Methods of Calculating the Integrated Indicator for Assessing the Socio-Economic Development of the Territory: A Marketing Approach

Autor: Oklander Mykhailo, Valinkevych Nataliia, Oklander Tatyana, Pandas Anastasiia, Radkevych Larysa, P. Nadiia Reznik

Publikováno v: Digitalisation: Opportunities and Challenges for Business ISBN: 9783031269523

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::21de4695cfcd20d1dd5989268d7e2e24
https://doi.org/10.1007/978-3-031-26953-0_36

Аналіз технологічних інновацій цифрового маркетингу

Autor: Oklander, Mykhailo, Oklander, Tatyana, Yashkina, Oksana, Pedko, Irina, Chaikovska, Maryna

Publikováno v: Eastern-European Journal of Enterprise Technologies; Том 5, № 3 (95) (2018): Control processes; 80-91
Восточно-Европейский журнал передовых технологий; Том 5, № 3 (95) (2018): Процессы управления; 80-91
Східно-Європейський журнал передових технологій; Том 5, № 3 (95) (2018): Процеси управління; 80-91

The main technological innovations in digital marketing as a specific form of marketing under conditions of the informatization of society have been examined. It has been substantiated that the principal direction of digital marketing is the personal

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=scientific_p::86fd91b580812de55bf2105634b2c3af
http://journals.uran.ua/eejet/article/view/143956