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pro vyhledávání: '"Okereke M. Ugwu"'
Publikováno v:
International Journal of Development and Management Review; Vol. 17 No. 1 (2022); 46-65
This paper investigates the determinants of loyalty for low income earners in emerging markets. A survey of 287 customers of specialized banks (banks built for low income earners) in Abakaliki Nigeria was conducted. The hypotheses under study were te