Zobrazeno 1 - 10
of 80
pro vyhledávání: '"Ognjanov Galjina"'
Autor:
Mitić Sanja, Ognjanov Galjina
Publikováno v:
Marketing (Beograd. 1991), Vol 54, Iss 4, Pp 251-257 (2023)
The paper focuses on the content analysis of the print advertisements in Serbia aiming to compare the print media advertising in the two time periods, i.e. in the years of 1922 and 2022. The comparison is based on the selected issues of the most prom
Externí odkaz:
https://doaj.org/article/5e1dd3522dad4756ab4bd3b0fe54902b
Autor:
Mitić Sanja, Ognjanov Galjina
Publikováno v:
Marketing (Beograd. 1991), Vol 53, Iss 3, Pp 183-192 (2022)
This paper presents an analysis of media business models based on brand development and its implementation by the local media outlets in Serbia. The main purpose is to better understand the development of media brands and the importance of media bran
Externí odkaz:
https://doaj.org/article/60a18edcb7e44b98a8b0644975792a9f
Publikováno v:
Marketing (Beograd. 1991), Vol 52, Iss 1, Pp 23-31 (2021)
The relevance of the market of the organic products is constantly on the rise, however, consumers' awareness on this matter is still understudied. Aiming to bridge this gap, we conducted ethnographic research within 6 households in three different lo
Externí odkaz:
https://doaj.org/article/6f3c05ea0a964b40aa56a534e2f7e81d
Publikováno v:
Marketing (Beograd. 1991), Vol 50, Iss 2, Pp 94-110 (2019)
In this paper we made an attempt to highlight the relationship between organizational commitment and internal marketing, building our analysis on reviewing related organizational behaviour, internal marketing and human resource management literature.
Externí odkaz:
https://doaj.org/article/095a1c062bfe4591849a5e94086d9473
Autor:
Ognjanov Galjina
Publikováno v:
Marketing (Beograd. 1991), Vol 48, Iss 3, Pp 183-188 (2017)
The paper aims at opening a discussion on representation of elderly consumers in advertising messages in local markets. It builds upon previous studies in the US and Western Europe, tackling the issues of advertising addressed to elderly consumers. T
Externí odkaz:
https://doaj.org/article/2d45c5ef216f435ebff48d6a97fa0faf
Autor:
Ognjanov Galjina
Publikováno v:
Marketing (Beograd. 1991), Vol 47, Iss 3, Pp 217-226 (2016)
Growing number of advertising agencies, substantial increase of advertising budgets of both local and international companies in Serbia and proliferation of advertising messages targeting Serbian consumers in recent years have contributed to a belief
Externí odkaz:
https://doaj.org/article/f498c337527149ca92bd2226f6358444
Autor:
Mitić Sanja, Ognjanov Galjina
Publikováno v:
Marketing (Beograd. 1991), Vol 44, Iss 4, Pp 343-353 (2013)
Strategic importance of corporate communications and its role in the development of competitive advantage has attracted interest of numerous researchers in the fields of organization, management, marketing and public relations. Recent studies particu
Externí odkaz:
https://doaj.org/article/6caa9e688c9643cfa759f94bedf99969
Autor:
Ognjanov Galjina, Stojanović Žaklina
Publikováno v:
Marketing (Beograd. 1991), Vol 43, Iss 2, Pp 113-120 (2012)
The main purpose of this study is to shed light on consumers' attitudes toward food labelling in the Western Balkans. Pioneering in this respect, we present the results obtained from a cross-national consumer survey on a random representative sample
Externí odkaz:
https://doaj.org/article/55138d3dd78c413ea519b5ff6b98c48d
Publikováno v:
Marketing (Beograd. 1991), Vol 41, Iss 3, Pp 141-150 (2010)
The study presented in this paper makes a constituent part of another study dedicated to the development of food consumer science in the Western Balkans. The paper presents a part of the most relevant findings that the authors have obtained and analy
Externí odkaz:
https://doaj.org/article/38680b4c39b64505985a2d8066eecdfe
Autor:
Ognjanov Galjina
Publikováno v:
Marketing (Beograd. 1991), Vol 40, Iss 2, Pp 89-95 (2009)
The paper aims to reveal potential economic benefits deriving from implementation of regionally integrated marketing communications strategy in the period of the global financial crisis. Possibilities for implementation of regionally integrated marke
Externí odkaz:
https://doaj.org/article/35ceb45957cc40ceb1c6f4a5971b4a7d