Zobrazeno 1 - 10
of 41
pro vyhledávání: '"Oded Lowengart"'
Autor:
Oded Lowengart
Publikováno v:
Innovative Marketing, Vol 8, Iss 4 (2013)
Externí odkaz:
https://doaj.org/article/34c9be17f45a4f2cab6c6bc91a945966
Publikováno v:
Review of Managerial Science. 15:1347-1389
Simplicity is often advocated as a key design factor in interactive products. It has been suggested that the simplicity (or complexity) of a product’s design influences consumers’ decision-making processes, potentially increasing or decreasing pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8d742bf1694d5ffbd032ac24f7b8ede0
https://doi.org/10.1007/s11846-020-00391-3
https://doi.org/10.1007/s11846-020-00391-3
Autor:
Oded Lowengart, Enav Friedmann
Publikováno v:
Journal of Product & Brand Management. 28:408-420
Purpose This paper aims to address the role of product involvement in the brand preference formation of men and women. Product involvement can be defined as a consumer’s motivation for product purchase that affects their information processing stra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::acb562bfc786cb04a0889cbd67bf5989
https://doi.org/10.1108/jpbm-06-2018-1917
https://doi.org/10.1108/jpbm-06-2018-1917
Autor:
Oded Lowengart, Enav Friedmann
Publikováno v:
European Journal of Marketing. 52:1280-1304
Purpose Marketers often assume that functional, hedonic and socially conspicuous utilities in choosing a brand differ for men and women, thus different marketing strategies are required for each gender. To date, most of the research studies have used
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::21345fc2a9eb5d1a0be06227e337628f
https://doi.org/10.1108/ejm-08-2017-0524
https://doi.org/10.1108/ejm-08-2017-0524
Publikováno v:
International Journal of Human-Computer Studies. 105:43-55
Human-computer interaction (HCI) experts advocate simplicity as a key factor in designing usable products. Some observations, however, suggest that people actually prefer complex interfaces to simpler ones. This gap between advocated design guideline
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fcc7ee964ce430d1ee92f4033a80f828
https://doi.org/10.1016/j.ijhcs.2017.04.001
https://doi.org/10.1016/j.ijhcs.2017.04.001
Publikováno v:
Journal of Brand Management. 24:161-177
Emerging markets are often characterized by the presence of foreign brands and local brands in a product category. These brands tend to get positioned differently in the market by utilizing marketing mix elements with different focuses on the functio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0badfd2219e83e976b3abddfa8bb3975
https://doi.org/10.1057/s41262-017-0028-6
https://doi.org/10.1057/s41262-017-0028-6
Publikováno v:
Academy of Management Proceedings. 2020:19780
When people act prosocially in public, they signal society about the nature of their identity. One reflection of this is by their sacrifices to help others. Using choice-based conjoint experiments,...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f920aa01d8c2b31ce2c7a91e2d06a6f
https://doi.org/10.5465/ambpp.2020.19780abstract
https://doi.org/10.5465/ambpp.2020.19780abstract
Autor:
Oded Lowengart, Enav Friedmann
Publikováno v:
Journal of Service Science and Management. :361-377
This paper presents a conceptual framework based on the evolutionary theory to explain gender differences when considering the saliency of various attributes in choosing a banking service. Unlike most studies that examined the importance of these att
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8e8cf380bfcd66c5b8fca9e71b6e34b7
https://doi.org/10.4236/jssm.2016.95041
https://doi.org/10.4236/jssm.2016.95041
Publikováno v:
Managerial and Decision Economics. 38:19-36
Adding options to durable products allows new opportunities for manufacturers and retailers in markets with a secondary market to create better segmentation schemes, provide creative means to differentiate their products and services, and increase th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53548cee789e703a38195375f5554c5d
https://doi.org/10.1002/mde.2736
https://doi.org/10.1002/mde.2736
Autor:
Oded Lowengart, Amir Heiman
Publikováno v:
Journal of Business Research. 67:964-973
A larger portion of males is overweight than is females. Females' food choices in comparison to those of males reflect the greater importance that females attribute to health and physical appearance; their more complex attitude toward risk; the great
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b7e38590786d64e5fbb4cea53bd36d07
https://doi.org/10.1016/j.jbusres.2013.08.002
https://doi.org/10.1016/j.jbusres.2013.08.002