Zobrazeno 1 - 10
of 31
pro vyhledávání: '"Oded Koenigsberg"'
Publikováno v:
Marketing Science. 41:658-658
Autor:
Marco Bertini, Oded Koenigsberg
How some firms are rewriting the rules of commerce by pursuing “ends”—actual outcomes—rather than selling “means”—their products and services. Would you rather pay for health care or for better health? For school or education? For groce
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::81fed3824374821896f065f691e60a63
We present a theory of price and quality decisions by managers who are self-serving. In the theory, firms stress the price or quality of their products, but not both. Accounting for this, managers exploit any uncertainty about the cause of market out
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3162b137fb6501f6ff04a8c6cad3404e
Autor:
Oded Koenigsberg, Robert Zeithammer, Marco Bertini, Bernd Skiera, Sandy D. Jap, Martin Spann, Manoj Thomas, Ernan Haruvy, Vincent Mak, Peter T. L. Popkowski Leszczyc
Publikováno v:
Customer Needs and Solutions. 5:121-136
Driven by the low transaction costs and interactive nature of the internet, customer participation in the price-setting process has increased. These changes were first brought about by the rise of online auctions in the early 2000s, followed by the e
Autor:
Marco Bertini, Oded Koenigsberg
How some firms are rewriting the rules of commerce by pursuing “ends”—actual outcomes—rather than selling “means”—their products and services.Would you rather pay for health care or for better health? For school or education? For grocer
Should a provider deliver a reliable service or should it allow for occasional service failures? This paper derives conditions under which randomizing service quality can benefit the provider and society. In addition to cost considerations, heterogen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2724dd2eaad64f05e80d140648bfddb8
Service providers, such as cell phone carriers, often offer three-part tariff plans that consist of three levers: A fixed fee, an allowance of free units, and a price per unit above the allowance. In previous studies the optimal three-part tariff con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8b553e630bcc46636055cb999190fcda
https://lbsresearch.london.edu/id/eprint/835/1/KoenigsbergO_Optimal_TPT_FKKM_AAM.pdf
https://lbsresearch.london.edu/id/eprint/835/1/KoenigsbergO_Optimal_TPT_FKKM_AAM.pdf
Some firms use a curious pricing mechanism called “pay as you wish” pricing (PAYW). When PAYW is used, a firm lets consumers decide what a product is worth to them and how much they want to pay to get the product. This practice has been observed
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2e3385fad6e873baed0f3a89086134d1
Autor:
Robert Zeithammer, Marco Bertini, Oded Koenigsberg, Bernd Skiera, Ernan Haruvy, Manoj Thomas, Vincent Mak, Peter T. L. Popkowski Leszczyc, Martin Spann, Sandy D. Jap
Publikováno v:
SSRN Electronic Journal.
Driven by the low transaction costs and interactive nature of the internet, customer participation in the price-setting process has increased. Today, platforms such as eBay have popularized online auctions on a global scale, Priceline has made headli
Autor:
Oded Koenigsberg, Eyal Biyalogorsky
Publikováno v:
Production and Operations Management. 23:1539-1548
This article presents a model of the design and introduction of a product line when the firm is uncertain about consumer valuations for the products. We find that product line introduction strategy depends on this uncertainty. Specifically, under low