Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Obolentseva, Larysa"'
Publikováno v:
Bìznes Inform, Vol 6, Iss 533, Pp 43-50 (2022)
The article is aimed at identifying and substantiating the priority of goals and directions of strategic development of the tourism competitiveness of region. The article proves that the development of tourism at the regional level is complex and mul
Externí odkaz:
https://doaj.org/article/036041f0160046e5be3d8b8d7ae90ac7
Publikováno v:
Problemi Ekonomiki, Vol 2, Iss 52, Pp 93-99 (2022)
The article generalizes the theoretical and methodological bases of strategic planning for the development of regions of Ukraine and develops a mechanism for strategic planning (SP) for the development of territories. It is determined that strategic
Externí odkaz:
https://doaj.org/article/f4e5065a935847f2b9b190de4cf38b97
Publikováno v:
Foundations of Management, Vol 13, Iss 1, Pp 145-158 (2021)
The rapid development of retail and e-commerce is forcing marketing and logistics to be competitive and adapt to the demands of end-customers. At the same time, accurately determining the demand for goods allows to better understand customers and pla
Externí odkaz:
https://doaj.org/article/72f7c849ef1b46ab9ac63e8f1cfaa04e
Publikováno v:
Bìznes Inform, Vol 2, Iss 517, Pp 330-336 (2021)
A study of the theoretical and methodological aspects of balancing the interests of producers and consumers of recreational services in the regions of Ukraine is carried out. It is noted that the development of the recreational and tourist sphere for
Externí odkaz:
https://doaj.org/article/745ea11a8457456aa4f110e2d2b55c1c
Autor:
Obolentseva Larysa V.
Publikováno v:
Bìznes Inform, Vol 12, Iss 515, Pp 157-164 (2020)
The article is aimed at forming the tourist image of the city as a strategic direction of development of territory marketing. The article proves that a strong and positive image of the city is considered to be the effective and efficient mechanism al
Externí odkaz:
https://doaj.org/article/2688d7a3c1ce4f9d9f278042923e9a42
Autor:
Obolentseva Larysa V.
Publikováno v:
Problemi Ekonomiki, Vol 4, Iss 46, Pp 58-66 (2020)
The article aims at formulating a concept for the social tourism development strategy in Ukraine, taking into account the European experience and national realities. The article proves that the main function of social tourism is to create and maintai
Externí odkaz:
https://doaj.org/article/e211ded0706c4ab98977cea0e5ef0e41
Autor:
Galkin, Andrii, Obolentseva, Larysa, Balandina, Iryna, Kush, Euvgen, Karpenko, Volodymyr, Bajdor, Paula
Publikováno v:
In Transportation Research Procedia 2019 39:74-83
Publikováno v:
Problemi Ekonomiki, Vol 4, Iss 42, Pp 72-80 (2019)
An analysis of the current state of the hotel industry in regions of Ukraine is carried out, and trends in its development are revealed. It is noted that marketing tools for attracting tourists are underdeveloped in all regions of Ukraine, the inform
Externí odkaz:
https://doaj.org/article/e3541cb2534d447f8de46025317f6d82
Autor:
Obolentseva Larysa V.
Publikováno v:
Problemi Ekonomiki, Vol 4, Iss 38, Pp 112-119 (2018)
In the paper, based on a variance analysis, the factors influencing management of competitiveness of industry in regions of Ukraine are identified. The cumulative values of the result indicator and gradations of an influence factor for a factorial an
Externí odkaz:
https://doaj.org/article/57ed571b4e50439cacd3f86cb90e86d2
Autor:
Obolentseva Larysa V.
Publikováno v:
Bìznes Inform, Vol 12, Iss 491, Pp 169-176 (2018)
In the publication, the author builds an economic-mathematical simulation model of management of competitiveness of industrial complexes of regions. Comparison of two reliable regression models of Slobozhanshchina has showed that, with consideration
Externí odkaz:
https://doaj.org/article/64da3fa40725400a87eb4fddbe196a1b