Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Oana Maria Bîrlea"'
Autor:
Oana-Maria Bîrlea
Publikováno v:
Trames, Vol 27, Iss 3, Pp 311-324 (2023)
The article addresses the ways in which soft power is used in Japanese advertising, both domestic and abroad. After the challenges brought by the end of World War II, Japan finds as a means of recovery the export of a new type of culture, focused on
Externí odkaz:
https://doaj.org/article/410e7f0c968e4dd3a2d46b920dd10a1e
Autor:
Oana-Maria BÎRLEA
Publikováno v:
Studia Universitatis Babeş-Bolyai. Philologia, Vol 66, Iss 1 (2021)
Kawaii (Cute) Signs and Symbols as a Means of Maintaining Harmony in Japanese Society. This study focuses on the various facets of the Japanese concept of kawaii (“cute”, “adorable”), as resulting from print advertisements. In the last decade
Externí odkaz:
https://doaj.org/article/b2786262069645e983bafc81d5b104e4
Autor:
Oana-Maria BÎRLEA
Publikováno v:
Studia Universitatis Babeş-Bolyai. Philologia, Vol 65, Iss 1 (2020)
Japan has always fascinated the world with its rich history and unique culture. The harmonious coexistence of apparently opposite elements along centuries-old traditions still standing the test of time are just a few of the peculiarities of the Land
Externí odkaz:
https://doaj.org/article/1b6ba41f6ad0406ea5228703f3e9c517
Autor:
Oana-Maria BÎRLEA
Publikováno v:
Studia Universitatis Babeş-Bolyai. Philologia, Vol 65, Iss 1 (2020)
Cuteness (kawaii) as myth in Japanese advertising discourse. In the present article we intend to explore the values of “cute” as social and cultural artefact depicted in Japanese print advertisements. Like any other discourse, advertising has as
Externí odkaz:
https://doaj.org/article/6724a66f503e4cebad690aeed29d6046
Autor:
Oana-Maria Bîrlea
Publikováno v:
Philobiblon. Transylvanian Journal of Multidisciplinary Research in the Humanities. 26:83-100
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8604e936b92fff38db1645d0ddf684a1
https://doi.org/10.26424/philobib.2021.26.1.05
https://doi.org/10.26424/philobib.2021.26.1.05
Autor:
Oana Maria Bîrlea
Publikováno v:
Journal of Media Research. 14:55-78
This article aims to explain the use and role of cute, adora- ble characters in Japanese advertising. Kawaii culture or the “culture of cute” has become known worldwide mainly because of Hello Kitty, the cat which led the “pink globalization”
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::12e84d0569986e45b8a3409aff1674e1
https://doi.org/10.24193/jmr.39.4
https://doi.org/10.24193/jmr.39.4
Autor:
Oana-Maria Bîrlea
Publikováno v:
East-West Cultural Passage. 20:54-73
The purpose of this essay is to present how Japanese eating habits have changed in the context of globalization. We start from the premise that eating is not merely about meeting a basic need, but about creating a relationship with nature. It can be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::17eec44669733ceef343f064d49ad3b2
https://doi.org/10.2478/ewcp-2020-0011
https://doi.org/10.2478/ewcp-2020-0011
Publikováno v:
Philobiblon. Transylvanian Journal of Multidisciplinary Research in the Humanities. 25:139-168
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6a9f9928fd029ddcf4d017388039a83d
https://doi.org/10.26424/philobib.2020.25.1.09
https://doi.org/10.26424/philobib.2020.25.1.09
Autor:
Oana Maria Bîrlea
Publikováno v:
Acta Universitatis Sapientiae: Philologica, Vol 11, Iss 2, Pp 55-71 (2019)
The purpose of this paper is to reveal the impact of cultural exchange on Japanese advertising discourse construction perpetuated through the idea of prestige. This phenomenon can be explained through the concept of mukokuseki (Jap. 無国籍) ‘lac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6888c8d84f173cdcbb2089c61244e9cd
https://doi.org/10.2478/ausp-2019-0012
https://doi.org/10.2478/ausp-2019-0012