What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

Autor: LOBSCHAT, LARA, OSINGA, ERNST C., REINARTZ, WERNER J.

Publikováno v: Journal of Marketing Research, 2017 Dec 01. 54(6), 901-913.

Externí odkaz: https://www.jstor.org/stable/44878541

FROM THE EDITORS: BIG DATA AND DATA SCIENCE METHODS FOR MANAGEMENT RESEARCH

Autor: George, Gerard, Osinga, Ernst C., Lavie, Dovev, Scott, Brent A.

Publikováno v: The Academy of Management Journal, 2016 Oct 01. 59(5), 1493-1507.

Externí odkaz: http://www.jstor.org/stable/26157370

Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling.

Autor: Osinga, Ernst C¹, Leeflang, Peter S.H², Wieringa, Jaap E³

Publikováno v: Journal of Marketing Research (JMR). Feb2010, Vol. 47 Issue 1, p173-185. 13p. 2 Charts, 5 Graphs.

Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future

Autor: Jaap E. Wieringa, Enar Ruiz Conde, Ernst C. Osinga, Philip Stern, Peter S.H. Leeflang

Publikováno v: Innovation and Marketing in the Pharmaceutical Industry. Emerging Practices, Research, and Policies, 591-628
STARTPAGE=591;ENDPAGE=628;TITLE=Innovation and Marketing in the Pharmaceutical Industry. Emerging Practices, Research, and Policies
Innovation and marketing in the pharmaceutical industry, 591-628
STARTPAGE=591;ENDPAGE=628;TITLE=Innovation and marketing in the pharmaceutical industry
International Series in Quantitative Marketing ISBN: 9781461478003

Pharmaceutical marketing is becoming an important area of research in its own right, as evidenced by the steady increase in relevant papers published in the major marketing journals in recent years. These papers utilize different modeling techniques

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dee155f2bcc3dfa600bd6ec907ed7027
https://research.tilburguniversity.edu/en/publications/2aaccb76-9fb3-44b4-b1e6-5e8c23f90da8