Zobrazeno 1 - 3
of 3
pro vyhledávání: '"O'GUINN, THOMAS CLAYTON"'
Autor:
Swaminathan, Vanitha, Sorescu, Alina, Steenkamp, Jan-Benedict E.M., O’Guinn, Thomas Clayton Gibson, Schmitt, Bernd
Publikováno v:
Journal of Marketing, 2020 Mar 01. 84(2), 24-46.
Externí odkaz:
https://www.jstor.org/stable/26973115
Autor:
O'GUINN, THOMAS CLAYTON1 toguinn@bus.wisc.edu, TANNER, ROBIN J.2 rtanner@bus.wisc.edu, MAENG, AHREUM3 amaeng@ku.edu
Publikováno v:
Journal of Consumer Research. Aug2015, Vol. 42 Issue 2, p196-213. 18p. 1 Color Photograph, 2 Diagrams, 1 Chart.
Publikováno v:
Journal of Consumer Research, 2015 Aug 01. 42(2), 196-213.
Externí odkaz:
https://www.jstor.org/stable/26570199