Zobrazeno 1 - 10
of 69
pro vyhledávání: '"O'GUINN, THOMAS CLAYTON"'
Autor:
Swaminathan, Vanitha, Sorescu, Alina, Steenkamp, Jan-Benedict E.M., O’Guinn, Thomas Clayton Gibson, Schmitt, Bernd
Publikováno v:
Journal of Marketing, 2020 Mar 01. 84(2), 24-46.
Externí odkaz:
https://www.jstor.org/stable/26973115
Autor:
O'GUINN, THOMAS CLAYTON1 toguinn@bus.wisc.edu, TANNER, ROBIN J.2 rtanner@bus.wisc.edu, MAENG, AHREUM3 amaeng@ku.edu
Publikováno v:
Journal of Consumer Research. Aug2015, Vol. 42 Issue 2, p196-213. 18p. 1 Color Photograph, 2 Diagrams, 1 Chart.
Publikováno v:
Journal of Consumer Research, 2015 Aug 01. 42(2), 196-213.
Externí odkaz:
https://www.jstor.org/stable/26570199
Publikováno v:
Journal of Consumer Research. Oct2024, Vol. 51 Issue 3, p552-570. 19p.
Autor:
Cascio Rizzo, Giovanni Luca (AUTHOR) glcasciorizzo@luiss.it, Villarroel Ordenes, Francisco (AUTHOR), Pozharliev, Rumen (AUTHOR), De Angelis, Matteo (AUTHOR), Costabile, Michele (AUTHOR)
Publikováno v:
Journal of Marketing. Jul2024, Vol. 88 Issue 4, p107-128. 22p.
Autor:
Bei, Zhiling (AUTHOR), Gielens, Katrijn (AUTHOR) zbei@missouri.edu
Publikováno v:
Journal of Marketing. Mar2023, Vol. 87 Issue 2, p253-274. 22p. 1 Diagram, 5 Charts, 3 Graphs.
Autor:
Pöhlmann, Michaela1 (AUTHOR) michaela.poehlmann@uma.es, Seitz, Jürgen2 (AUTHOR) seitz@hdm-stuttgart.de, Jambrino-Maldonado, Carmen3 (AUTHOR) mcjambrino@uma.es, de las Heras-Pedrosa, Carlos4 (AUTHOR) cheras@uma.es
Publikováno v:
Administrative Sciences (2076-3387). Jun2024, Vol. 14 Issue 6, p112. 26p.
Autor:
Moorman, Christine1 (AUTHOR) moorman@duke.edu, van Heerde, Harald J.2 (AUTHOR) h.vanheerde@unsw.edu.au, Page Moreau, C.3 (AUTHOR) page.moreau@wisc.edu, Palmatier, Robert W.4 (AUTHOR) palmatrw@uw.edu
Publikováno v:
Journal of Marketing. Nov2022, Vol. 86 Issue 6, p4-12. 9p. 3 Charts.
Autor:
Lee, Jeffrey K (AUTHOR) jefflee@american.edu, Fortuny, Enric Junqué de (AUTHOR)
Publikováno v:
Journal of Consumer Research. Jun2022, Vol. 49 Issue 1, p25-45. 21p. 1 Color Photograph, 1 Black and White Photograph, 3 Diagrams, 1 Chart, 2 Graphs.
Autor:
Harz, Nathalie1 (AUTHOR) nathalie.harz@bwl.uni-mannheim.de, Hohenberg, Sebastian2 (AUTHOR) Sebastian.Hohenberg@mccombs.utexas.edu, Homburg, Christian3 (AUTHOR) homburg@bwl.uni-mannheim.de
Publikováno v:
Journal of Marketing. May2022, Vol. 86 Issue 3, p157-179. 23p. 1 Black and White Photograph, 1 Diagram, 7 Charts, 2 Graphs.