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pro vyhledávání: '"Nyberg, Love"'
Autor:
Ekström, Björn, Nyberg, Love
This study focuses on the transfer between a product-oriented to a service-oriented perspective regarding marketing activities in companies due to the development of information technology. It illustrates how this very transfer has been, and can be,
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2527
Autor:
Ekström, Björn, Nyberg, Love
This study focuses on the transfer between a product-oriented to a service-oriented perspective regarding marketing activities in companies due to the development of information technology. It illustrates how this very transfer has been, and can be,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______681::032fee1597e4532ac1d46cac90348931
http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2527
http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2527