Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Nyberg, Hugo"'
Autor:
Nyberg, Hugo, Kempe, Herman
Purpose: The purpose of this thesis isto extend the understanding of Consumer Perceived Ethicality by examining the relationship between dynamic pricing, brand trust and CPE. Research questions: What relationship does dynamic pricing have with CPE? W
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75747
A firm’s brand image has to stand the test of time and be durable through different trends and changes, which emphasize the importance of following developments in the marketplace such as the emerging relevance of firm generated content on social m
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65505