Zobrazeno 1 - 10
of 32
pro vyhledávání: '"Nwankwo Cosmas"'
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 49, Iss 3, Pp 1-26 (2023)
This study examined the effect of customer experience management (CEM) on customer retention in restaurants in Anambra State, Nigeria. Specifically, the study sought to investigate the influence of affective customer experience, cognitive customer ex
Externí odkaz:
https://doaj.org/article/0888ad82726e45fdbdc410ee563353c4
Publikováno v:
Foundations of Management, Vol 15, Iss 1, Pp 89-100 (2023)
With the consistent failure of small and medium enterprises (SMEs) globally, many scholars have developed entrepreneurial marketing (EM) models that are aimed at reducing the failure frequently experienced. The aim of this paper is to critically revi
Externí odkaz:
https://doaj.org/article/038d0809b6ab4390b830cce2da641085
Publikováno v:
Foundations of Management, Vol 13, Iss 1, Pp 209-218 (2021)
The purpose of this quantitative research was to investigate the basis and perception of mobile money (MM) service among Nigerian university students. The paper adopted a positivistic ontology and descriptive survey design. Two hundred and fifty stud
Externí odkaz:
https://doaj.org/article/25f2b778ae2749458608c6902404b49d
Publikováno v:
Foundations of Management, Vol 11, Iss 1, Pp 291-304 (2019)
The adoption of a market orientation (MO) model for effective management of small and medium enterprises (SMEs) in Nigeria and beyond has drawn diverse views. Extant studies conducted in Nigeria in the past decades have leveraged on the existing entr
Externí odkaz:
https://doaj.org/article/25b7d96146cf4d86af4b93190a0c053c
Autor:
Nwankwo, Cosmas Anayochukwu1 j.cosmaris@gmail.com, Kanyangale, Macdonald Isaac2 kanyangalem@ukzn.ac.za
Publikováno v:
Acta Universitatis Danubius: Œconomica. 2024, Vol. 20 Issue 5, p7-22. 16p.
Publikováno v:
Acta Universitatis Danubius. Œconomica / Annals of Danubius University. Economics. 18(3):100-117
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1058790
Publikováno v:
International Journal of Research in Business & Social Science. Jul2023, Vol. 12 Issue 5, p74-85. 12p.
Publikováno v:
Acta Universitatis Danubius. Œconomica / Annals of Danubius University. Economics. 16(4):41-63
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=935994
Publikováno v:
Acta Universitatis Danubius. Œconomica / Annals of Danubius University. Economics. 15(7):122-147
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=879068
Publikováno v:
Journal of Economic & Social Development (1849-6628); Sep2023, Vol. 10 Issue 2, p30-40, 11p