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Publikováno v:
Jurnal the Messenger, Vol 11, Iss 1, Pp 56-69 (2019)
This paper’s purpose is to understand what criteria constitutes narratives in the vision and mission statements on the corporate website of the Malaysian research universities based on storytelling elements. By looking at the vision and mission sta
Externí odkaz:
https://doaj.org/article/529f32d336b8433ca90d289de857f4f7