Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Nursyakinah Saad"'
Publikováno v:
Procedia - Social and Behavioral Sciences. 97:707-714
In sunglasses e-commerce shopping experience, consumers are unable to touch or feel the product. Thus, the product physical appearance becomes more important in their buying decision. Increasing the emotional appeal or Kansei generated from the produ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ff9eae717889a431dbcca42bd2474050
Autor:
Soo Shi Tzuaan, Ashok Sivaji, Mizhanim Mohamad Shahimin, Sharanjeet-Kaur, Chuan Ngip Khean, Nursyakinah Saad
Publikováno v:
2014 3rd International Conference on User Science and Engineering (i-USEr).
Online purchasing has been a marketing phenomenon in Malaysia. However, not many ophthalmic and optical retailers utilize online marketing as opposed to the traditional method as a platform to market their products, such as sunglasses, ophthalmic fra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6fb0823124e97d892c779309ebf9a5aa
https://doi.org/10.1109/iuser.2014.7002711
https://doi.org/10.1109/iuser.2014.7002711