Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Nuria Viejo-Fernández"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 23, Iss 1, Pp 45-68 (2019)
Purpose – Customer journey is more omnichannel than ever. Currently, one of the most influential omnichannel behaviors is research shopping in its two predominant forms: webrooming and showrooming. The purpose of this study is to determine the poss
Externí odkaz:
https://doaj.org/article/36b0550685d84cc5887769f6c5f0a73d
Publikováno v:
Journal of Fashion Marketing and Management, 2022, 26(3), 401-419
PurposeThis paper evaluates how the intention to develop webrooming or showrooming behaviour is affected by both the perceived usefulness and the perceived ease-of-use, as well as by the consumer's personal predisposition to exploratory information s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5e4df32f90c04690e61af1d47cb93751
https://doi.org/10.1108/jfmm-05-2020-0091
https://doi.org/10.1108/jfmm-05-2020-0091
Autor:
Nuria Viejo-Fernández
Publikováno v:
Brazilian Journal of Business. 3:517-536
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9a6c1bf8dd053d76ddf584e268e33ff0
https://doi.org/10.34140/bjbv3n1-032
https://doi.org/10.34140/bjbv3n1-032
Autor:
Nuria Viejo-Fernández
Publikováno v:
Conhecimentos contemporâneos ligados a gestão de negócios
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e45a92efd1f6394cf82f168779b95d5a
https://doi.org/10.35587/brj.ed.0001286
https://doi.org/10.35587/brj.ed.0001286
Autor:
Nuria Viejo-Fernández
Publikováno v:
Scopus
RUO. Repositorio Institucional de la Universidad de Oviedo
instname
RUO. Repositorio Institucional de la Universidad de Oviedo
instname
Taking as a basis the elaboration likelihood model (ELM), this paper evaluates how the way in which the customer searches, evaluates and compares information influences the development of omni-channel behaviour, as well as each of its most common pra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::94f6393bcb1bf6c411e0a0442e184c82
http://hdl.handle.net/10651/63682
http://hdl.handle.net/10651/63682
Autor:
Sneha Saha, Nuria Viejo-Fernández
Publikováno v:
Journal of Business Administration Research. 3
This paper evaluates the influence that information processing routes have on omni-shopping behavior, as well as analyzing the consequences of this behavior for retailers through a cognitive-affective approach. A sample of 705 mobile phone users was
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::76fe1f08051fbe0396542b136f7d4117
https://doi.org/10.30564/jbar.v3i4.2345
https://doi.org/10.30564/jbar.v3i4.2345
Publikováno v:
Journal of Business Research. 92:300-320
This paper evaluates, on the one hand, the influence that routes to persuasion has on the webrooming and showrooming. On the other hand, for the specific case of products purchased online, we analyze whether developing showrooming versus pure online
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1e0765d1c9170d4b2ba7abcc3b2782fa
https://doi.org/10.1016/j.jbusres.2018.08.004
https://doi.org/10.1016/j.jbusres.2018.08.004
Publikováno v:
Molecular Catalysis. 456:75-86
The reaction of the complexes trans-[RuCl2(η2-C2H4){(S,S)-iPr-pybox}] (1a) and trans-[RuCl2(η2-C2H4){(R,R)-Ph-pybox}] (1b) with nitrogen heterocyclic ligands, provide the complexes trans-[RuCl2(L)(R-pybox)] (L = py (3a,b), 3-Br-py (4a,b), isoquinol
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8c93e2f0521d2fdb64d0e2c144169782
https://doi.org/10.1016/j.mcat.2018.07.002
https://doi.org/10.1016/j.mcat.2018.07.002
Publikováno v:
Journal of Business Administration Research. 2
This paper analyzes the effect of the existence or not of failures, as well as the response of retailers to an eventual failure, influences the emotions developed by research shoppers. The empirical research is based on a survey with a sample of 636
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::37a7fe4a5aba7c3b09d5c0e14714336f
https://doi.org/10.30564/jbar.v2i3.1065
https://doi.org/10.30564/jbar.v2i3.1065