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pro vyhledávání: '"Nur Yudiono"'
Autor:
Inggang Perwangsa Nuralam, Nur Yudiono, Muhamad Robith Alil Fahmi, Eliana Sandy Yuliaji, Taufic Hidayat
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
This research aims to investigate TAM as a theoretical framework for explaining customer behavior in online purchases through e-commerce, with customer satisfaction serving as a mediating variable towards repurchase intention. A quantitative approach
Externí odkaz:
https://doaj.org/article/4999c7f0cf7f4f47aa59e28dcecf6f25
