Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Nur Syafinaz Binti Mohamed Salim"'
Autor:
Noor Syafika Binti Mohamed Shoffian, Putera Zariq Iskandar Bin Muhamadi Saifu, Vimala Davy G. Ramiah, Siti Aishah Binti Abu Bakar, Nurul Izzati Binti Razali, Nur Syafinaz Binti Mohamed Salim, Siti Nur Afiera Binti Rossedi, Wahyu Irmayani Binti Suwirman, Sio Ching Hee, Isai Amutan Krishnan
Publikováno v:
Malaysian Journal of Social Sciences and Humanities (MJSSH). 6:454-463
Brand loyalty creates long term relationship between customer and brand. As a sportswear brand, to adopt a general customer loyalty to a brand, quality of the product and price are the crucial factors. The purpose of this research is to investigate h