Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Nur Aina Abdul Jalil"'
Publikováno v:
Asian Journal of Behavioural Studies, Vol 3, Iss 13, Pp 78-87 (2018)
This study aims to investigate the impact of café atmospherics on Malaysian youth behavioural intention. The findings from the study indicate: (1) The youth preferences of store atmosphere in cafes include five factors, specifically, lighting, facil
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5b1595b775e3d8ada14bf25c9624f643
https://doi.org/10.21834/ajbes.v3i13.145
https://doi.org/10.21834/ajbes.v3i13.145
Publikováno v:
Procedia Economics and Finance. :497-503
The importance of studying cafe e-atmospherics has been acknowledged by academics, practitioners and government bodies. However, there is still lacking of implementation of cafe e- atmospherics that suits youth preferences, so as to increase their in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::10f0c23d990e657f646df5bafea5027a
Publikováno v:
Procedia Economics and Finance. :538-544
Store atmospherics which plays an important role in influencing customer behaviour, has received rising attention from academics and practitioners in current years. However, studies of store atmospherics in external environment of the restaurant has
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dfcbdb31a3cd9ebd138f56324f6fe1e9