Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Novikova Ludmyla V."'
Publikováno v:
Bìznes Inform, Vol 11, Iss 490, Pp 340-345 (2018)
The article is aimed at researching the features of formation of marketing communications as a part of the enterprise’s marketing policy in the international market. The essence of the concept of «marketing communications», the main means of mark
Externí odkaz:
https://doaj.org/article/c6db4600528946b392890b6e0b94e617
Publikováno v:
Bìznes Inform, Vol 11, Iss 478, Pp 30-35 (2017)
The article is aimed at studying the essence of the concept of «image of the state» and substantiating the conceptual model of forming a positive international image of country as a means of enhancing competitiveness in the international market. Th
Externí odkaz:
https://doaj.org/article/1308c026f0f94766bcf78bd77a791b8a