Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Nourdine Belhsen"'
Autor:
Adilson Borges, Vince Mitchell, Kwabena Frimpong, Shaked Gilboa, Nourdine Belhsen, Iris Vilnai-Yavetz
Publikováno v:
Journal of Retailing and Consumer Services. 57:102210
Faced with rising competition from innovative retail channels, the primary competitive advantage of shopping malls lies in the unique set of experiences they can provide. A widely accepted assumption in the mall literature is that the contribution of