Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Norman Kangun"'
Autor:
Michael Jay Polonsky, Norman Kangun
Publikováno v:
Proceedings of the 1995 World Marketing Congress ISBN: 9783319173108
The growth in consumers' interest in and concern about environmental issues has resulted in many organisations developing new products or repositioning existing products to attract "green consumers". Some firms have gone as fas as to specifically int
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::139c7c51f0c1ac9b79ed52888e6d103d
https://doi.org/10.1007/978-3-319-17311-5_18
https://doi.org/10.1007/978-3-319-17311-5_18
Publikováno v:
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131436
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8bc03506c9c962697f5f293103caa883
https://doi.org/10.1007/978-3-319-13144-3_37
https://doi.org/10.1007/978-3-319-13144-3_37
Publikováno v:
Journal of Macromarketing. 16:57-68
Concern about the environment has grown in recent decades, particularly in industrialized countries. This study examines whether environmental advertising claims differ across four countries: the United States, Great Britain, Australia, and Canada. R
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c89d34ddcb0ea1cd9539185c4ea280c4
https://doi.org/10.1177/027614679601600205
https://doi.org/10.1177/027614679601600205
Publikováno v:
Journal of Business Research. 37:225-232
We describe an empirical assessment of the degree to which environmental ads may be classified as integrated. A framework discussed by Nowak and Phelps (1994) is applied to a set of “green” ads to determine whether such ads are truly integrated.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2609666237367aa70076f1ffdcec7db3
https://doi.org/10.1016/s0148-2963(96)00073-2
https://doi.org/10.1016/s0148-2963(96)00073-2
Publikováno v:
European Journal of Marketing. 30:56-66
Over the past decade there has been an increasing awareness of the many ways that businesses affect the ecology of the planet. Most of the attention, however, has been directed towards activities of organizations in the manufacturing sector of the ec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b4d79bde635d5c6fcb14535386c8293
https://doi.org/10.1108/03090569610118777
https://doi.org/10.1108/03090569610118777
Publikováno v:
Journal of Public Policy & Marketing. 12:234-243
The authors conducted a survey to identify conservation activity among the general populace of a midsize Southwestern community to increase our understanding of those who do and do not engage in a broad section of environmentally friendly activities.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fdda6f02e427a2ad2b2b1129b2ee9ded
https://doi.org/10.1177/074391569101200208
https://doi.org/10.1177/074391569101200208
Publikováno v:
Journal of Advertising. 22:27-39
As organizations seek to communicate with consumers who are concerned about the environment, advertisements containing environmental claims are becoming more prominent. While much has been written about environmental advertising, this phenomenon has
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::967bd8322b5abdc486688f3692fcf617
https://doi.org/10.1080/00913367.1993.10673409
https://doi.org/10.1080/00913367.1993.10673409
Publikováno v:
Journal of Cultural Economics. 16:25-40
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c7ebace609a77ad9539c66599f1ab68
https://doi.org/10.1007/bf02275975
https://doi.org/10.1007/bf02275975
Publikováno v:
Journal of Public Policy & Marketing. 10:47-58
As organizations increasingly target consumers who are concerned about the environment, the nature of their advertising becomes more of an issue. While much has been written about the problems associated with environmental advertising, this phenomeno
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6f44d1e302feb84834d1e96e9044ed9c
https://doi.org/10.1177/074391569101000203
https://doi.org/10.1177/074391569101000203
Publikováno v:
Journal of Marketing. 39:3-10
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cce107fbc5e3be591ec329b1e0707621
https://doi.org/10.1177/002224297503900203
https://doi.org/10.1177/002224297503900203