Zobrazeno 1 - 10
of 169
pro vyhledávání: '"Norm Borin"'
Publikováno v:
CSU Journal of Sustainability and Climate Change. 2
Autor:
Joan Lindsey-Mullikin, Norm Borin
Publikováno v:
Business Horizons. 60:473-482
Many successful companies spend substantial time and effort engaging with potential consumers on social media sites. They determine how consumers spend their time online and develop interesting content to increase awareness and enjoyment of the brand
Publikováno v:
Journal of Product & Brand Management. 22:118-128
PurposeThe purpose of this paper is to investigate the impact of three green strategies on key consumer metrics. More specifically, it aims to measure consumers' purchase intentions of new green, recycled/refurbished products, green company processes
Publikováno v:
Journal of Consumer Marketing. 28:76-86
Purpose – The purpose of this paper is to investigate the impact of different levels of environmental information on key consumer metrics. More specifically, it aims to evaluate environmentally benign products against those that have negative envir
Autor:
Norm Borin, Lynn E. Metcalf
Publikováno v:
Journal of Marketing Education. 32:140-154
In response to political, social, and competitive forces, many firms are developing sustainable marketing strategies. Marketing educators can play an important role in assisting these firms by developing curricula that build the knowledge and skills
Publikováno v:
Journal of Marketing Education. 30:150-159
This article describes the development and implementation of assessment in a new outcome-based marketing curriculum that was developed using a zero-based approach. Outcomes for the marketing curriculum were specified at the program, department, cours
Publikováno v:
Journal of Marketing Education. 29:164-174
As university curriculums inevitably change, their evolution typically occurs through a series of minor incremental adjustments to individual courses that cause the curriculum to lose strategic consistency and focus. This article demonstrates a zero-
Publikováno v:
Journal of Marketing Education. 23:240-248
In recent years, many business schools have developed integrative programs in response to a number of internal and external factors. Although the exact nature of these programs varies, a significant common element is a desire to impart to students ap
Publikováno v:
Journal of Retailing. 74:331-352
This paper develops and tests a conceptual model of the effects of store name, brand names and price discounts on consumers' evaluations (store image, brand quality perceptions, internal reference prices, and value perceptions) and purchase intention
Autor:
Paul Farris, Norm Borin
Publikováno v:
Journal of Retailing. 71:153-171
A shelf management model was developed to assist retailers with the decision of which products to stock and how much space to allocate to those products. Due to the non-linearities in the formulation a closed form solution is not possible. Borin, et