Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Nor Asiah Binti Omar"'
Publikováno v:
Applied Sciences, Vol 13, Iss 7, p 4315 (2023)
With the continuous development of business intelligence technology, the application research of decision support systems (DSSs) is deepening. In China, the work in this area started relatively late, and there are few DSS research cases to assist in
Externí odkaz:
https://doaj.org/article/55bec95ec39d4e51a0415b9721e3d608
Autor:
Xinyue Wang, Nor Asiah Binti Omar
Publikováno v:
Sustainability; Volume 15; Issue 4; Pages: 3813
The aim of the current study was to examine how employees are involved in positive word of mouth (PWOM) in the presence of brand love. In this study we also investigate the mediating role of employee loyalty between employee brand love and PWOM links
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::572de560ab64042d279fe915a22c6fa5
https://doi.org/10.3390/su15043813
https://doi.org/10.3390/su15043813