Zobrazeno 1 - 10
of 38
pro vyhledávání: '"Noor Akma Mohd Salleh"'
Publikováno v:
IEEE Access, Vol 8, Pp 152760-152771 (2020)
This study explored the relationship between the information system (IS) capability with the alignment of IS strategy and social capital and the relationship between the alignment of IS strategy and social capital with business performance. Moreover,
Externí odkaz:
https://doaj.org/article/f3013c6cfa6b49658c9c8a890a5e5dcf
Autor:
Noor Akma Mohd Salleh
Publikováno v:
The South East Asian Journal of Management, Vol 1, Iss 2, Pp 169-190 (2013)
The adoption of innovative information systems (IS) by small-and medium-sized enterprises (SMEs) across heterogeneous culture, locales, and markets are a critical and an ongoing challenge. Such challenge requires more than just good ideas and extensi
Externí odkaz:
https://doaj.org/article/e7cc2fac29d044a5ba54b69f592b8404
Autor:
Noor Akma Mohd Salleh
Publikováno v:
The South East Asian Journal of Management, Vol 1, Iss 2, Pp 169-190 (2007)
The adoption of innovative information systems (IS) by small-and medium-sized enterprises (SMEs) across heterogeneous culture, locales, and markets are a critical and an ongoing challenge. Such challenge requires more than just good ideas and extensi
Externí odkaz:
https://doaj.org/article/a06f01a88f5b4fba8f09284ecc04934d
Publikováno v:
Social Technologies, Vol 3, Iss 2 (2014)
Purpose – a great number of models investigate individual intention towards adopting and using information technology. However, the complex link between intention and behavior suggests that it may require more scrutiny (intention behavior gap). The
Externí odkaz:
https://doaj.org/article/75d5d3c390de452f97f1b476a3ed9a08
Publikováno v:
Journal of Brand Management. 29:225-240
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71e549452b20d47086952bcf31efb4a6
https://doi.org/10.1057/s41262-021-00268-0
https://doi.org/10.1057/s41262-021-00268-0
Publikováno v:
Journal of Interactive Marketing. 56:106-120
Understanding customer experience with branded content on social media has become critical as brands allocate a considerable budget to the creation and dissemination of branded content. Customers interact with social media branded content such as bra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::08206c6e5eaa04ed7f1e07477ac229f6
https://doi.org/10.1016/j.intmar.2021.07.001
https://doi.org/10.1016/j.intmar.2021.07.001
Publikováno v:
Journal of Business-to-Business Marketing. 28:369-394
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::644f7391526175f9d0a84358a25aa756
https://doi.org/10.1080/1051712x.2021.2012080
https://doi.org/10.1080/1051712x.2021.2012080
Publikováno v:
Online Information Review. 45:964-982
PurposeSocial media platforms are important channels to create a favourable customer experience. The purpose of this paper is to investigate the types of experiences customers can have with the branded content on social media.Design/methodology/appro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::86b00689e8cb4ac2246d12c53eaa86a6
https://doi.org/10.1108/oir-10-2019-0333
https://doi.org/10.1108/oir-10-2019-0333
Publikováno v:
Management Review Quarterly. 71:135-176
The study aims to summarise and classify the existing research and to better understand the past, present, and the future state of the theory of customer experience. The main objectives of this study are to categorise and summarise the customer exper
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::55a48f1e9497801790e275924e927a93
https://doi.org/10.1007/s11301-020-00182-w
https://doi.org/10.1007/s11301-020-00182-w
Publikováno v:
IEEE Access, Vol 8, Pp 152760-152771 (2020)
This study explored the relationship between the information system (IS) capability with the alignment of IS strategy and social capital and the relationship between the alignment of IS strategy and social capital with business performance. Moreover,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::94b9ce6da4d1e286a98b38b066e91862
https://doi.org/10.1109/access.2020.3018036
https://doi.org/10.1109/access.2020.3018036