Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Nonconscious Behavior"'
Publikováno v:
RAUSP: Revista de Administração da Universidade de São Paulo, Vol 52, Iss 1, Pp 15-25
Revista de Administração (São Paulo) v.52 n.1 2017
Revista de Administração (São Paulo)
Universidade de São Paulo (USP)
instacron:USP
Revista de Administração (São Paulo) v.52 n.1 2017
Revista de Administração (São Paulo)
Universidade de São Paulo (USP)
instacron:USP
Taking the perspective of brand priming theory, this study proposes that brands associated with an audacious personality trait may influence consumers to be take more risks in making subsequent decisions. Two experiments, run in sport brands contexts
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6794e84238e55200115db359fb231db5
https://doi.org/10.1016/j.rausp.2016.09.002
https://doi.org/10.1016/j.rausp.2016.09.002
Publikováno v:
Appetite. 121
As the current research suggests that there are links between prosocial acts and status signaling (including sustainable consumer choices), we empirically study (with three experiments) whether food consumers go green to be seen. First, we examine ho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fe54cfa506d4b5e7eb370221c523a1b8
https://pubmed.ncbi.nlm.nih.gov/29180074
https://pubmed.ncbi.nlm.nih.gov/29180074
Publikováno v:
Revista de Administração (São Paulo), Volume: 52, Issue: 1, Pages: 15-25, Published: MAR 2017
Taking the perspective of brand priming theory, this study proposes that brands associated with an audacious personality trait may influence consumers to be take more risks in making subsequent decisions. Two experiments, run in sport brands contexts
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______608::053f507c02b5c8954b3176658220cb4c
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072017000100015&lng=en&tlng=en
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072017000100015&lng=en&tlng=en
Akademický článek
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Autor:
Calvo, Mario P. C. D.
Publikováno v:
IndraStra Global.
The current research was designed to examine the relationship between behavioral confirmation and nonconscious behavioral mimicry within social interactions. Behavioral confirmation occurs when perceivers treat target individuals in accord with their
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=issn23813652::fa7c1bce365622c22601597c44d8e238
http://hdl.handle.net/2346/8961
http://hdl.handle.net/2346/8961
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
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