Wine purchasing decisions in India from a consumer’s perspective: An analysis of influencing factors on the buying behavior

Autor: Anagha Ravikumar, Sushant Malik, Asmita Chitnis, Dipen Paul, Dharmesh K. Mishra

Publikováno v: Innovative Marketing, Vol 18, Iss 2, Pp 120-134 (2022)

This paper analyzed the factors affecting consumers’ purchase intentions and decisions while purchasing wine. The study was performed based on the primary data collected with the help of a survey and a structured questionnaire using convenience sam

Externí odkaz: https://doaj.org/article/d4ab463b535d454e8f2330cd2fbc9e10

Sport event-sponsor fit and its effects on sponsor purchase intentions: a non-consumer perspective among athletes, volunteers and spectators

Autor: Dimitra Papadimitriou, Kyriaki Kiki Kaplanidou, Nikolaos Papacharalampous

Publikováno v: Journal of Business & Industrial Marketing, 2016, Vol. 31, Issue 2, pp. 247-259.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JBIM-09-2014-0187

Unlocking laggard markets: innovation without high tech

Autor: Matzler, Kurt, A. Mooradian, Todd, Füller, Johann, Anschober, Markus

Publikováno v: Journal of Business Strategy, 2014, Vol. 35, Issue 2, pp. 19-25.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JBS-07-2013-0050

Brazilian new middle class stratagem: dialectics of consumption and renewal of the overexploitation of labor

Autor: Paulo Ricardo Zilio Abdala, Maria Ceci Misoczky

Publikováno v: Organizações & Sociedade v.26 n.88 2019
Organizações & Sociedade
Universidade Federal da Bahia (UFBA)
instacron:UFBA
Organizações & Sociedade, Volume: 26, Issue: 88, Pages: 72-95, Published: MAR 2019

The argument of this essay is that the ideia of emergence of a new Brazilian middle class was a stratagem adopted to create a positive agenda with transitory social consensus. In order to develop it, we return to the social class theory to discuss th

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6e6fceb65f84ab7567a9ab9e95afcf38
https://doi.org/10.1590/1984-9260884

O estratagema da nova classe média brasileira : dialética do consumo e renovação da superexploração do trabalho

Autor: Abdala, Paulo Ricardo Zilio, Misoczky, Maria Ceci Araujo

Publikováno v: Repositório Institucional da UFRGS
Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS

O argumento deste ensaio é que a ideia da emergência de uma Nova Classe Média (NCM) brasileira foi um estratagema para a organização de uma agenda positiva com consensos sociais transitórios. Para desenvolvê-lo, retornamos à teoria de classe

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::1d861c3f1524bcc1f3d9e26189010077