EFEK SELEBGRAM DALAM MEMENGARUHI NIAT BELI KONSUMEN (Studi Desain Eksperimental Pada Media Sosial di Surakarta)

Autor: Noliana, Maria Sanggita Putri, Setyawan, Didik, Yulandari, Ariefah

Publikováno v: Prosiding Seminar Nasional Fakultas Ekonomi Untidar 2021; 2021: Prosiding Seminar Nasional Fakultas Ekonomi Untidar 2021 "Geliat Investasi dalam Pusaran Pandemi: Membaca Celah Pemulihan Ekonomi Nasional di Era New Normal"

The purpose of this study is to examine the effect of source credibility and source attractiveness in influencing consumer attitudes to form online purchase intentions. The phenomenon of celebrity in accepting endorsements and promoting them on socia

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=jurnal_tidar::5b0994c9c6fbf9ff11b2a11aa80356e7
https://jurnal.untidar.ac.id/index.php/semnasfe2021/article/view/4413