Zobrazeno 1 - 10
of 79
pro vyhledávání: '"Noha Mellor"'
Autor:
Abdullah Kassem Abdullah, Noha Mellor
Publikováno v:
الباحث الإعلامي, Vol 16, Iss 64 (2024)
The aim of this study is to utilize Semiotic analysis to analyze the representation of Gulf men in advertising a Kuwaiti brand. Based on two YouTube commercials as a case study, this article asks, How is Arab masculinity represented in advertising? T
Externí odkaz:
https://doaj.org/article/0f4ff30251f340f09198b3b5b3c0d8e3
Autor:
Nawal Abdel Razaq Askar, Noha Mellor
Publikováno v:
Social Sciences and Humanities Open, Vol 10, Iss , Pp 101176- (2024)
This study analyzes podcast consumption patterns among young audiences in the United Arab Emirates, exploring the motivations and engagement of Emirati youth with this burgeoning media form. Utilizing a survey of 400 young participants, this research
Externí odkaz:
https://doaj.org/article/06f768e83bbc4c9f862fa0b08a00465e
Autor:
Eiman Khaled Zidan, Noha Mellor
Publikováno v:
الباحث الإعلامي, Vol 15, Iss 61 (2023)
This study investigates self-perception and self-branding on Instagram among young Arab women in the UAE, focusing on how they curate, negotiate and perform their digital identities and whether their digital self-presentation in any way compromises t
Externí odkaz:
https://doaj.org/article/bc6a44bde4dc4d849aea677f1b4894c0
Autor:
Noha Mellor
Publikováno v:
The Palgrave Handbook of Gender, Media and Communication in the Middle East and North Africa ISBN: 9783031119798
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cb4db1068855db423d38f239738ca6db
https://doi.org/10.1007/978-3-031-11980-4_9
https://doi.org/10.1007/978-3-031-11980-4_9
Autor:
Noha Mellor
Publikováno v:
Middle East Law and Governance. 13:196-214
This article sheds light on the use of narrative within the realm of political Islam, taking the Muslim Brotherhood as a topical case study. The argument is that the Brotherhood media served as a faith brand that was based on a narrative aimed at mob
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0c912913e597a1f1df7bf65c34a7895e
https://doi.org/10.1163/18763375-13020005
https://doi.org/10.1163/18763375-13020005
Autor:
Noha Mellor
Publikováno v:
Convergence: The International Journal of Research into New Media Technologies. :135485652311761
This article argues that the digital sphere has maintained the offline hierarchal forms of political, economic, and cultural powers, taking the Arab journalism sector as a topical case study. The article explores the potential of digital platforms as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b3f66cc8de21c67754661b58bbc4efce
https://doi.org/10.1177/13548565231176186
https://doi.org/10.1177/13548565231176186
Autor:
Noha Mellor
Publikováno v:
The Middle East Journal. 73:661-688
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3be620b44628d3f9c0e724cabe00a93c
https://doi.org/10.3751/73.4.3
https://doi.org/10.3751/73.4.3
Autor:
Noha Mellor
Building on a growing body of literature, this Handbook provides an up-to-date and authoritative survey of Arab cinema.The collection includes contributions from academics and filmmakers from across the Arab region, Europe, and North America, and fil
Autor:
Noha Mellor
Responding to urgent calls to de-westernise Media and Journalism Studies and shed light on local agencies, this book examines digital journalistic practices in the Arab region, exploring how Arab journalists understand their roles and how digital tec
Autor:
Noha Mellor
Publikováno v:
Routledge Handbook on Arab Media ISBN: 9780429427084
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4e94a4595ff8535a604203c1dad8623c
https://doi.org/10.4324/9780429427084-50
https://doi.org/10.4324/9780429427084-50