The convergence challenge: an analysis of the ecosystem of free-to-air TV in Brazil

Autor: de Souza Rodrigues, Marco Aurélio ^*, de Souza Chimenti, Paula Castro Pires, Nogueira, Antônio Roberto Ramos

Publikováno v: In Revista de Administração January-March 2011 46(1):61-72

Métricas, Mídias e Anunciantes: Discutindo a Relação

Autor: Rodrigues, Marco Aurelio de Souza, Chimenti, Paula Castro Pires de Souza, Nogueira, Antonio Roberto Ramos

Publikováno v: Revista Brasileira de Marketing e-ISSN:2177-5184; Vol. 13, No 5 (2014): Julho-Setembro; 78-93
Brazilian Journal of Marketing; Vol. 13, No 5 (2014): Julho-Setembro; 78-93
REMark: Revista Brasileira de Marketing, Vol 13, Iss 5, Pp 78-93 (2014)
ReMark-Revista Brasileira de Marketing; v. 13, n. 5 (2014): Julho-Setembro; 78-93
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM

This study investigates how Brazilian advertisers are adapting to new media and its attention metrics. In-depth interviews were conducted with advertisers in 2009 and 2011. In 2009, new media and its metrics were celebrated as innovations that would

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::a75353b7a5a46c503f6b620be0034dbb
http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2599

Políticas de gobierno electrónico en brasil: contexto, gestión de TIC y resultados

Autor: Laia, Marconi Martins de, Cunha, Maria Alexandra Viegas Cortez da, Nogueira, Antonio Roberto Ramos, Mazzon, José Afonso

Publikováno v: Revista de Administração de Empresas, Volume: 51, Issue: 1, Pages: 43-57, Published: FEB 2011

The State Reform processes combined with the emergence and use of Information and Communication Technology (ICT) originated electronic government policies and initiatives in Brazil. This paper dwells on Brazilian e-government by investigating the ins

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______608::073acc1b4716162083711cb20e83832c
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-75902011000100005&lng=en&tlng=en

Avaliação da qualidade do serviço no comércio eletrônico: um estudo em sites de vendas de CDs

Autor: Granuzo, Alexandre, Nogueira, Antonio Roberto Ramos

Publikováno v: Repositório Institucional da UFRJ
Universidade Federal do Rio de Janeiro (UFRJ)
instacron:UFRJ

Submitted by Anderson Luiz Cardoso Rodrigues (andersonlcr@hotmail.com) on 2019-09-12T18:04:54Z No. of bitstreams: 1 RC_362-Comp..pdf: 67788 bytes, checksum: 82566db82110a38e2e38d35883f76b8a (MD5) Made available in DSpace on 2019-09-12T18:04:54Z (GMT)

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::94a659e7ae46bf63516274c6808a09e7

Utilização estratégica da tecnologia de informação: um estudo em empresas comerciais do Rio de Janeiro e de São Paulo

Autor: Nogueira, Antonio Roberto Ramos, Magalhães, Marcelo Almeida

Publikováno v: Repositório Institucional da UFRJ
Universidade Federal do Rio de Janeiro (UFRJ)
instacron:UFRJ

Submitted by Anderson Luiz Cardoso Rodrigues (andersonlcr@hotmail.com) on 2019-12-05T15:16:50Z No. of bitstreams: 1 RC_289-Comp..pdf: 108514 bytes, checksum: 799d888ce845dc521aa20cb64314a531 (MD5) Made available in DSpace on 2019-12-05T15:16:50Z (GMT

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::b9474ca1bf4a481d54693ddee42fca0f