Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Nkosinamandla Shezi"'
Autor:
Nkosinamandla Shezi
Publikováno v:
Tržište, Vol 34, Iss 1, Pp 41-57 (2022)
Purpose – This study was aimed at investigating the credibility of South African sports celebrities for its potential influence on the identification with and purchase intention among South African consumers regarding endorsed brands. Design/Metho
Externí odkaz:
https://doaj.org/article/ea872e8b76314694b814645a41e22ab2
Publikováno v:
Polish Journal of Management Studies. 20:441-453
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::deeba6521bd3113a3c7831e6f4fbbf70
https://doi.org/10.17512/pjms.2019.20.2.37
https://doi.org/10.17512/pjms.2019.20.2.37