Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Nkene, Ndeme"'
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 49-57 (2021)
This paper aimed to study the moderating role of perceived risk on the relationship between initial trust on an unknown brand and its antecedents. To achieve this structural equation modelling was used. The results show that perceived risk has a mode
Externí odkaz:
https://doaj.org/article/856df983741f4455a68b0bf5db611f48
Autor:
Djofack, Sidonie1,2 (AUTHOR) djofack060810@gmail.com, Nkene Ndeme, Richard1,2 (AUTHOR), Fosso Wamba, Samuel1,2 (AUTHOR)
Publikováno v:
Journal of Strategic Marketing. May2023, Vol. 31 Issue 3, p655-668. 14p. 1 Diagram, 1 Chart.
The purpose of this article is to show the extent to which road safety communication influences users’ behavior. To achieve this, we collected data through a survey over a five-month period in between February and June 2019. Then exploratory factor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::1e8944115b160598795381fafabc2834
https://doi.org/10.46298/cst-10953
https://doi.org/10.46298/cst-10953
Akademický článek
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Publikováno v:
Journal of Strategic Marketing. :1-14
This paper assesses the coherence and pertinence of omnichannel strategies in four different global retailing industries. An exploratory-oriented qualitative method was used in this study. Results ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b93d8d3ed2697f1def92d46d1c7abb44
https://doi.org/10.1080/0965254x.2021.1963313
https://doi.org/10.1080/0965254x.2021.1963313
This paper aimed to study the moderating role of perceived risk on the relationship between initial trust on an unknown brand and its antecedents. To achieve this structural equation modelling was used. The results show that perceived risk has a mode
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_____10692::7fc870218d71c2e2eea9119731f471ab
https://hal.science/hal-04014373
https://hal.science/hal-04014373
Publikováno v:
Global Journal of Human Resource Management
Global Journal of Human Resource Management, 2017, 5, pp.2053-5694
Global Journal of Human Resource Management, 2017, 5, pp.2053-5694
Suggesting possible solutions that can help solve the problem of career plateauing has become an indispensable issue in Cameroon's large enterprises. To achieve this objective, weadministered 291 questionnaires to managers and personnel of large Came
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::8e7ffd6debb94b7d9db44147c8196881
https://hal.archives-ouvertes.fr/hal-02558366
https://hal.archives-ouvertes.fr/hal-02558366