Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Nitzan, Irit"'
Autor:
Landsman, Vardit, Nitzan, Irit
Publikováno v:
In International Journal of Research in Marketing June 2020 37(2):213-235
Autor:
Nitzan, Irit, Ein-Gar, Danit
Publikováno v:
Journal of Marketing Research, 2019 Oct 01. 56(5), 842-861.
Externí odkaz:
https://www.jstor.org/stable/26967273
Autor:
Steinhart, Yael1 (AUTHOR) ysteinhart@tauex.tau.ac.il, Nitzan, Irit1 (AUTHOR), Goldenberg, Jacob2 (AUTHOR), Mazursky, David3 (AUTHOR)
Publikováno v:
PLoS ONE. 10/10/2022, Vol. 17 Issue 10, p1-21. 21p.
Four scenarios of varying degrees of physical constraints tested for the positive experience during the consumption, the surprise by the actions described in the scenario and the potential benefit for the participant or the service provider described
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0c9e43198fb400a10f4a85fbb4504168
Autor:
Nitzan, Irit1, Libai, Barak2
Publikováno v:
Journal of Marketing. Nov2011, Vol. 75 Issue 6, p24-38. 15p. 2 Charts, 5 Graphs.
Autor:
Nitzan, Irit, Danit Ein-Gar
Supplemental Material, 850504_supplement for The “Commitment Projection” Effect: When Multiple Payments for a Product Affect Defection from a Service by Irit Nitzan and Danit Ein-Gar in Journal of Marketing Research
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9bdad92288c7186dc1d89fb8fd45ae56
Autor:
Nitzan, Irit1 iritnitz@tau.ac.il, Libai, Barak2 libai@idc.ac.il
Publikováno v:
GfK-Marketing Intelligence Review. Nov2013, Vol. 5 Issue 2, p40-45. 6p. 3 Illustrations.