Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Nita Paden"'
Publikováno v:
The CASE Journal. 13:377-413
Synopsis This case involves the March of Dimes (MOD) Foundation, the “leading nonprofit organization for pregnancy and baby health.” MOD’s mission was to support medical research, organize volunteer workers, and provide community services and e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f5bef88eed0aa29d1f958896470659e6
https://doi.org/10.1108/tcj-10-2015-0063
https://doi.org/10.1108/tcj-10-2015-0063
Publikováno v:
The CASE Journal. 10:125-134
Synopsis In 2010, approximately one-third of US children and adolescents were classified as at least overweight, with 17 percent classified as obese. In addition to other causes, the marketing and advertising of food directly to children was identifi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6f56ff68c0754587fcd2f6863ed90f8
https://doi.org/10.1108/tcj-02-2014-0013
https://doi.org/10.1108/tcj-02-2014-0013
Autor:
Nita Paden
Publikováno v:
Journal of Business Case Studies (JBCS). 7:39-48
The case involves distributors who import Mexican produce into the United States. To-Mex faces several problems. First, U.S. homeland security is at an all time high and is likely to continue growing tighter. The potential for delays at customs is si
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::45463fa98a9e4eb78fa761f1cf02bc21
https://doi.org/10.19030/jbcs.v7i6.6478
https://doi.org/10.19030/jbcs.v7i6.6478
Autor:
Nita Paden, Roxanne Stell
Publikováno v:
Journal of Marketing Channels. 12:105-123
Formats for product redistribution are emerging and evolving, creating alternative channel options for consumers' disposition of unwanted possessions. These retail formats operate in both informal (e.g., garage sales) and formal (online auctions) eco
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::babb9f7f34ad4882f6c5e2b52b9b5828
https://doi.org/10.1300/j049v12n03_06
https://doi.org/10.1300/j049v12n03_06
Autor:
Roxanne Stell, Nita Paden
Publikováno v:
Journal of Internet Commerce. 1:3-16
As the number of Web sites continues to expand and consumers increase their use of the Internet, companies must find ways to convert visitors to buyers and boost return visits to their sites. Most sources that offer guidelines for developing Web site
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e95c0b18d013518a18cd70c2c0dc8beb
https://doi.org/10.1300/j179v01n01_02
https://doi.org/10.1300/j179v01n01_02
Autor:
Roxanne Stell, Nita Paden
Publikováno v:
Services Marketing Quarterly. 20:73-85
Many companies are exploring the Internet as an alternative method for reaching retail consumers. Although many books and articles have been written as guides for setting up Web pages, most approach the subject as if all Internet users will respond t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b9c25fa85c987c1877bc83eabe985431
https://doi.org/10.1080/15332969.2000.9985396
https://doi.org/10.1080/15332969.2000.9985396
Autor:
Roxanne Stell, Nita Paden
Publikováno v:
Journal of Consumer Marketing. 16:332-346
As catalog proliferation continues, understanding consumer characteristics and motivations that lead consumers to examine catalogs is becoming increasingly important. This research presents the results of a preliminary investigation that extends the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a1db47f2285eed5e4f122cfc2d480b98
https://doi.org/10.1108/07363769910277120
https://doi.org/10.1108/07363769910277120
Autor:
Roxanne Stell, Nita Paden
Publikováno v:
Journal of Customer Service in Marketing & Management. 4:53-64
As competition intensifies for professional service providers, renewed attention must be given to the retention of clients. While professionals typically provide a customized service, the treatment the client receives from other personnel in the offi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f7ca4f893037faceec8c1e07d142b547
https://doi.org/10.1300/j127v04n02_04
https://doi.org/10.1300/j127v04n02_04
Autor:
Roxanne Stell, Nita Paden
Publikováno v:
Marketing Education Review. 7:17-25
Research shows that procrastination handicaps student performance and often results in task failure (Ferrari, Johnson and McCown 1995). A determination of the characteristics that contribute to procrastination is useful in reducing this behavior and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::169c8580d4956130ca010cbb632f813a
https://doi.org/10.1080/10528008.1997.11488587
https://doi.org/10.1080/10528008.1997.11488587
Autor:
Nita Paden
Publikováno v:
Journal of Consumer Marketing. 13:26-35
Takes an initial look at ways consumers use credit and how differences in credit usage by store type may be used to develop relationship building marketing programs. Retailers are recognizing the importance of developing and maintaining long‐term r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b61f9ab6d9aa4c6dc59f4a32b46ea23
https://doi.org/10.1108/07363769610115384
https://doi.org/10.1108/07363769610115384