Výsledky vyhledávání - "Nita, Wulandari Ayu"

Examining the effect of persuasive message of beauty vloggers on information acceptance of eWOM and purchase intention : the study of consumers of beauty products in Jabodetabek, Indonesia

Autor: Ramadanty, Sari, Muqarrabin, Alex Maulana, Nita, Wulandari Ayu, Syafganti, Imam

Publikováno v: Pertanika journal of social science & humanities

Beauty vlogger, as an influencer on YouTube, provides a change in consumer purchase behaviour. Beauty vlogger is a new platform of eWOM providing honest feedback towards skincare and cosmetics products. This study aimed to examine the effect of beaut

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______2097::1dc8629521f5740366dbc768153a4ebc
https://hdl.handle.net/10067/1707640151162165141

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