Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Nisal Gunawardane"'
Publikováno v:
South Asian Journal of Marketing & Management Research. 12:1-8
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dd13bea455a46cafb956a7084513f10e
https://doi.org/10.5958/2249-877x.2022.00011.x
https://doi.org/10.5958/2249-877x.2022.00011.x
Autor:
Nisal Gunawardane, Thilina D K
Publikováno v:
The International Journal of Business & Management. 8
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0c2ce8fe8d930cb6e22bfd39021e46b7
https://doi.org/10.24940/theijbm/2020/v8/i5/bm2005-003
https://doi.org/10.24940/theijbm/2020/v8/i5/bm2005-003
Autor:
Dk, Thilina, Nisal Gunawardane
Brand Activation claimed to be a promotional tool use by organizations in order to induce their customers towards the brand. Literature evidence proves brand activation as an experiential learning technique compels customers to retain brand related i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::31b874560a94032ca931d110b76925bb
Autor:
Dk. Thilina, Nisal Gunawardane
Publikováno v:
International Journal of Electric and Hybrid Vehicles. 11:73
Electric cars will be the future of the transportation industry as it records a significant market penetration including Sri Lanka. The purchasing mechanism that drives customers to make purchasing decisions is a critical notion to investigate since
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::52c473c670e41c95f64de91baeefc463
https://doi.org/10.1504/ijehv.2019.10020148
https://doi.org/10.1504/ijehv.2019.10020148
Publikováno v:
Asian Social Science. 14:37
Brand activations is claimed as a notion found within experiential and behavioral contexts of branding. There are empirical studies claim brand activation is inline within the scope of event marketing. As per some arguments, brand activation finds it
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ad6aa08a41ff32f371fc850f3edb6b94
https://doi.org/10.5539/ass.v14n8p37
https://doi.org/10.5539/ass.v14n8p37