Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Niros, Meletios I."'
Publikováno v:
International Marketing Review, 2022, Vol. 40, Issue 5, pp. 1012-1034.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-11-2021-0327
Autor:
Niros, Meletios I.1 melniros@econ.uoa.gr, Pollalis, Yannis A.2 yannis@unipi.gr, Niros, Angelica I.3 d2130200@aueb.gr
Publikováno v:
IUP Journal of Brand Management. Jun2020, Vol. 17 Issue 2, p7-39. 33p.
The sustainability of a corporation requires the support of not only its customers, but also its multiple stakeholders. To survive and thrive, it needs performative and social legitimacy, that is, to be respected as a local community member (so as to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1540::88a95e509cbcda6df79de47106ffe78a
https://hdl.handle.net/20.500.14279/23477
https://hdl.handle.net/20.500.14279/23477
