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Publikováno v:
Marketing Intelligence & Planning. 39:777-791
PurposeThis study explores the effect of gender stereotyping and issue advocacy on consumer sentiment toward advertising and brands.Design/methodology/approachDrawing from the literature, the study hypothesizes about the impact of gender stereotyping
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c851e6d77c5f463040c7a00ef1c8c761
https://doi.org/10.1108/mip-11-2020-0469
https://doi.org/10.1108/mip-11-2020-0469
