Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Nilay Bıçakcıoğlu‐Peynirci"'
Publikováno v:
International Marketing Review. 40(2):338-364
Purpose: While the servitization concept has gained increasing attention in the domestic marketing literature, there is more limited knowledge with respect to its implications within the international context. The purpose of this paper is to examine
Purpose Building on the lack of adequate attention devoted to encapsulating the research on entrepreneurial orientation (EO) in the export context, the main objective of this study is to quantitatively aggregate the empirical evidence as to the effec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7eed8e0bf31c4202e721e7f95e5e9094
https://avesis.deu.edu.tr/publication/details/0a11208e-b09a-482c-985a-92713d6bf2ef/oai
https://avesis.deu.edu.tr/publication/details/0a11208e-b09a-482c-985a-92713d6bf2ef/oai
Although the related streams of research have witnessed a burgeoning interest in recent decades, empirical evidence on how strategic orientations are relevant to export performance remains inconclusive. Therefore, this research aims to review and qua
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::93e867436dccc3c7c78db8f50c9e2f8f
https://avesis.deu.edu.tr/publication/details/331367c1-9cf8-46df-8a69-f18e9aaf4b0e/oai
https://avesis.deu.edu.tr/publication/details/331367c1-9cf8-46df-8a69-f18e9aaf4b0e/oai
Autor:
Nilay Bıçakcıoğlu-Peynirci
Publikováno v:
Journal of Business Research. 164:114002
Publikováno v:
Journal of International Marketing. 30:55-74
The authors investigate how strategic resource decisions—regarding slack resources and strategic marketing ambidexterity—influence the relationship between internationalization and firm performance of emerging-market firms. Drawing on the resourc
Autor:
Matthew J. Robson, Fu‐Mei Chuang, Robert E. Morgan, Nilay Bıçakcıoğlu‐Peynirci, C. Anthony Di Benedetto
Publikováno v:
British Journal of Management.
This study examines new product development (NPD) processes in high-technology new product ventures in the emerging market context. Drawing upon the knowledge-based view and the capability-based view, we propose a model that characterizes relationshi
Publikováno v:
Journal of Marketing Management. 38:183-218
The study explores the nature of adaptations made on an experiential product, a TV series, that enters a foreign market, and investigates the perceptions of foreign consumers concerning the adapted experiential product in two parts. The first part co
Autor:
Cristina Miguel, Anna Pechurina, María del Mar Alonso-Almeida, Carlo Giglio, Nilay Bıçakcıoğlu-Peynirci, Ivana Načinović Braje
Purpose Adopting Ajzen’s theory of planned behaviour theoretical framework, this paper aims to explore repurchase intentions among short-term rental users and changes in determinants of repurchase intention in the context of the COVID-19 pandemic.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c043330c8fd06cc21533dd03ca11519b
https://avesis.deu.edu.tr/publication/details/abc98419-4a5b-45c2-b10b-c98f12032275/oai
https://avesis.deu.edu.tr/publication/details/abc98419-4a5b-45c2-b10b-c98f12032275/oai
Publikováno v:
International Journal of Emerging Markets. 17:1-46
PurposeBuilding upon insights from institutional theory and resource-based view (RBV), the aim of this study is to investigate the direct effects of stakeholder pressures on organizational resources, organizational capabilities and green export busin
Publikováno v:
European Journal of Innovation Management. 23:789-812
Purpose Since an accumulated body of research has examined the link between innovation and export performance and little attention has been paid to consolidate the existent fragmented findings in the pertinent literature, the purpose of this paper is