Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Nilanjana Sinha"'
Publikováno v:
Qualitative Market Research: An International Journal. 21:353-374
PurposeThis paper aims to explore authenticity as a multidimensional construct from both consumer and service provider perspectives in the context of culturally themed restaurants in Kolkata, India.Design/methodology/approachUtilizing a phenomenologi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::084b6b37b71e88787fabe65e9435d9af
https://doi.org/10.1108/qmr-07-2016-0059
https://doi.org/10.1108/qmr-07-2016-0059
With contemporary consumer sampling diverse fragmented artefacts, mediating authenticity to such multifaceted and paradoxical identity is a growing challenge for the market. Focusing on Bengali-Themed Restaurants (BTRs), an exploratory study attempts
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e3df09e22b4ad4968528e1509a4f395c
https://doi.org/10.4018/978-1-5225-0708-6.ch017
https://doi.org/10.4018/978-1-5225-0708-6.ch017
Publikováno v:
Luxury Brands in Emerging Markets
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::058c9e84cba8eb5053a8a1aa77709b0b
https://doi.org/10.1057/9781137330536.0017
https://doi.org/10.1057/9781137330536.0017
Publikováno v:
Luxury Brands in Emerging Markets ISBN: 9781349461080
Luxury has always held an element of fascination for consumers across the globe. Luxury exists in all facets of life: in cosmetics, watches, jewellery, fragrances, automobiles, fashion, and hospitality, and is established through the processes of lin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8ae339e45ac8174921c8dca0a07cb79f
https://doi.org/10.1057/9781137330536_9
https://doi.org/10.1057/9781137330536_9