Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Nilamadhab Mohanty"'
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 35:165-193
This paper builds on previous research into message framing, focusing on the persuasiveness of message framing on blood donation intention, moderating effect of perceptions of risk, and the role of...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3109d18e1ec8881cdd22f5986b26a6f9
https://doi.org/10.1080/10495142.2021.1959488
https://doi.org/10.1080/10495142.2021.1959488
Publikováno v:
Health Marketing Quarterly. 35:280-297
This article describes the research to develop message for fluorosis behavior change communication campaign. Using a posttest only with control experiment the study investigates the impact of perceived risk associated with advocated behavior (RISK-AB
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e84e5b5e03d3b349c4ac0f9019e9147d
https://doi.org/10.1080/07359683.2018.1524596
https://doi.org/10.1080/07359683.2018.1524596
Autor:
Nilamadhab Mohanty
Publikováno v:
Journal of Rural and Industrial Development. 3
The literature in the field of rural marketing has paid little attention to intra-rural transaction. However, approaches towards inclusive marketing and rural market development are incomplete without clarity on rural to rural transaction. In this ar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3b530162d62986e0e959410da290d258
https://doi.org/10.21863/jrid/2015.3.2.009
https://doi.org/10.21863/jrid/2015.3.2.009