Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Nil Toulouse"'
Autor:
Ahmed Benmecheddal, Nil Toulouse
Publikováno v:
Marketing Management ISBN: 9780203710807
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a730c1c892b174c16d3db4cdc2d3bc0d
https://doi.org/10.4324/9780203710807-34
https://doi.org/10.4324/9780203710807-34
Publikováno v:
Marketing Management ISBN: 9780203710807
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8fcbdfb3ea6b3d041d45e29af46ad365
https://doi.org/10.4324/9780203710807-1
https://doi.org/10.4324/9780203710807-1
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural co
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural co
Autor:
Nøjgaard, M. (Mikkel)
Cette thèse porte sur les collectifs qui produisent les informations consultées par le consommateur afin de décider quel produit acheter. Nous nommons ces collectifs, cultures de l’information du consommateur. Nous nous intéressons à ces cultu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______4198::5a18907868ceaf6f5e6a6a9a151b4783
http://hdl.handle.net/20.500.12210/82352
http://hdl.handle.net/20.500.12210/82352
Autor:
Nøjgaard, Mikkel
Publikováno v:
Business administration. Université de Lille; Syddansk Universitet (Danemark), 2023. English. ⟨NNT : 2023ULILD004⟩
Denne afhandling omhandler de sociale systemer som producerer den funktionalitets-relaterede information som forbrugere benytter sig af, når de overvejer, hvilke produkter de vil købe. Jeg kalderdisse systemer forbrugerinformationskulturer. Forbrug
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______4254::71dc6d81028b9f31c2a5fc745595dc53
https://theses.hal.science/tel-04102423/file/2023ULILD004.pdf
https://theses.hal.science/tel-04102423/file/2023ULILD004.pdf
Autor:
Bouhafs, I. (Ilana)
Alors que le dernier rapport du GIEC (2022) tire une nouvelle fois la sonnette d'alarme, il apparaît crucial pour les chercheurs en sciences de gestion de s'intéresser aux processus susceptibles de transformer nos modes de production et de consomma
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______4198::82b68c407221404f912e734294ef51a8
http://hdl.handle.net/20.500.12210/82064
http://hdl.handle.net/20.500.12210/82064
Autor:
Bouhafs, Ilana
Publikováno v:
Gestion et management. Université de Lille, 2022. Français. ⟨NNT : 2022ULILD007⟩
The latest IPCC report (2022) sounds the alarm bell on the acceleration and intensification of climate change. More than ever, researchers should focus their attention on processes likely to transform our production and consumption patterns to make t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______4254::43f8a49732db2e32f68bc2b155c3cbc5
https://theses.hal.science/tel-03890105/file/2022ULILD007-diffusion.pdf
https://theses.hal.science/tel-03890105/file/2022ULILD007-diffusion.pdf
‘Meatless meats’ : discursive struggles and hegemonic articulations around ‘plant-based’ meat market
Autor:
Wiart, Lucie
Publikováno v:
Economies et finances. Université de Lille, 2021. Français. ⟨NNT : 2021LILUD011⟩
This dissertation examines market dynamics from a critical perspective. Throughout a definition of discourse as a social practice, constructing objects and subject positions, by mobilizing the theories developed by the Essex School and by Critical Di
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::998974d5fc1c2286051d0a2a8a4fa0d2
https://tel.archives-ouvertes.fr/tel-03535115
https://tel.archives-ouvertes.fr/tel-03535115