Tasteful Brands: Products of Brands Perceived to be Warm and Competent Taste Subjectively Better

Autor: Olivier Klein, Nikolas Kervyn, Boyka Bratanova

Publikováno v: Psychologica Belgica
Psychologica Belgica; Vol 55, No 2 (2015); 57-70
Psychologica Belgica, Vol 55, Iss 2, Pp 57-70 (2015)

The present research was supported by a grant from the BRIC (Bureau des Relations Internationales) of the Université Libre de Bruxelles, Belgium, awarded to the first author. Using survey and experimental data, the present research examines the effe

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2915a95e0410c4f63b7f4170ba0d6e7f
http://europepmc.org/articles/PMC5854221