Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Nikola Vangelov"'
Autor:
Nikola VANGELOV
Publikováno v:
Smart Cities and Regional Development Journal, Vol 8, Iss 2 (2024)
The paper discusses the opportunities that lie before digital advertising in smart cities and how its effectiveness could be raised through engaging consumers. The theoretical framework of visual attention and banner blindness is analyzed, so as to o
Externí odkaz:
https://doaj.org/article/9e3b7a82bdc24ec4a4f361d631a59f20
Autor:
Nikola Vangelov
Publikováno v:
Smart Cities and Regional Development Journal, Vol 7, Iss 1 (2023)
The paper analyzes the main aspects of ambient advertising, metaverse and smart cities. This type of advertising is creative, relatively inexpensive and uses the context of a city’s area to provide a new experience to its residents and tourists. Th
Externí odkaz:
https://doaj.org/article/efb41e55a28f45209759772acad41de1
Autor:
Nikola VANGELOV
Publikováno v:
Smart Cities and Regional Development Journal, Vol 6, Iss 3 (2022)
The paper focuses on analyzing the key aspects digital marketing, outdoor advertising and smart cities. It studies the foundations traditional marketing - the establishment of its theoretical framework and its development throughout the years. The ar
Externí odkaz:
https://doaj.org/article/c7ded7fce1ef43de97844e49acaf64fe
Autor:
Nikola Vangelov
Publikováno v:
Styles of Communication, Vol 11, Iss 1, Pp 72-83 (2019)
The aim of the article is to study the evolution in communication due to the rise of the influencer as a communicative mediator. It focuses on the fields of marketing communications, advertising, public relations and journalism. Companies have alwa
Externí odkaz:
https://doaj.org/article/efcc4e5ed88040998bee5669ad889e37
Autor:
Nikola VANGELOV
Publikováno v:
Balkan Social Science Review. 19:281-309
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6d7309f16fc393f0dede614079bb844
https://doi.org/10.46763/bssr2219281v
https://doi.org/10.46763/bssr2219281v